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What is SEO?
professional endeavors on the World Wide Web, you’ve
probably heard of SEO—or search-engine optimization—but
maybe your understanding is still a little blurry or you’re
wondering why it’s so important and how it works.
Search-engine optimization is a topic in online marketing
that involves several methods and processes whose ultimate
goal is to eventually culminate in a higher ranking on
organic search results. These search engines use over 200
factors to determine your website’s search rank, and our
team hones in on these individual factors and applies our
SEO knowledge to improve your rank.
Why do I need
this for my business?
Even with a
great website and excellent content, your business cannot
launch off the ground until you can generate traffic. People
find websites by using search-engines, but how do these
search-engines get their results?
thing that comes to mind when you try to think in the mind
of a search-engine is “keywords.” However, despite what you
may think, keywords are only one part of search-engine
optimization. Although they may get you on the list of
results, the purpose of SEO is to aim for higher rankings
within those results, which will require much more time and
effort than emphasizing a select few words. This is because
search-engines have become more advanced and intelligent and
want more than just the right words. They like websites with
genuine content, social connections, quality links, and a
strong reputation, among other things, and rate them using
complicated algorithms. This is where IT-NT comes in—we use
our knowledge and experience to boost your website’s rating,
and subsequently, its search rank. This improves the
visibility of your website, attracting more traffic and
Foundation of your Business
may not be as significant to search results as you had
believed, keywords still play an important role in launching
your online marketing. It is the first step of the SEO
process, as it will determine the focus point of the entire
process as a whole. But just brainstorming words off the top
of your head doesn’t give this topic as much time as it
deserves. Generating the correct keywords involves
understanding the linguistics of search engines and the
psychology of the people using these search engines as well.
But no need to fret—as experts of SEO, we’ve already got
this down to a science.
keywords, then what?
focal point of both your website and your SEO process is
determined, the next step is to create a search-engine
optimized website that incorporates these keywords and
satisfies your target audience. Here at IT-NT, we have our
experienced design team ready to fit both your needs, your
customer’s needs, and search-engine needs all at once.
Structure: The Backbone of your Website
Before you get
too far ahead of yourself, it is vital to make sure your
website’s basic structures—hosting, design, menus,
navigation, basic information—is all user- and search-engine
friendly. First appearances still apply to the online world:
you must look authoritative and sound friendly, and the
design of your website will be the first thing people judge.
If your website appears unprofessional or displeasing, you
may lose the trust and respect of your visitors, and
consequently the search engines. Furthermore, if the
navigation is messy and confusing, your potential customers
may become frustrated and decide to find another website for
Generation: The Body of your Website
As with any
respectable website, genuine content is an important
element. But it can also help search-engine results as
well—that is, if you hit the right notes that search-engines
are tuned in to. Content should be search-engine friendly,
but should not sacrifice any quality to the writing. Target
keywords and useful information must be weaved together
seamlessly to create content that appeals to both your human
audience and the search-engine algorithms. Your pages also
need more than just optimized content. They need to be
created with certain elements that will further improve the
search results for your website, such as meta tags and
So it seems
like my website is done. Is that all?
Not all of SEO
processes take place on your website. A lot of it will take
place off of it as well, such as building links and social
The Building Blocks of SEO
significant portion of SEO is link building—getting your
website linked to by other websites. But alas, not all
websites are equal (as you have probably realized by now).
Being promoted by older, reputable websites will boost your
ranking more than by newer, low-quality websites. Link
building can boost your website’s ratings quickly and
efficiently—as long as you don’t try to manipulate the
search engines by overusing this method of the SEO process.
Spamming your link on message boards, guest books, and other
similar structures won’t only get you next to nil on the
ranking scale, but it might get your website temporarily, or
even permanently, banned from major search-engine websites.
But rest assured, as IT-NT knows how to use legal, qualified
methods of improving your search rank without having to
resort to desperate measures like that.
Networking: The Future of Communication
Over the past
decade, social networking has become faster and easier for
people by using the internet as their medium. But these
social websites and online communities can serve as more
than just a place where friends get together—they are
excellent potential routes to extend your business. Not only
is it a great idea to take your business to the customers
instead of waiting for the customers to come to you, but
establishing yourself as an respected expert in the
community will also help your search-engine ranking.
It’s okay if you don’t
quite understand the process yet. We have people standing by
to help you with any inquiries or concerns and are happy to
help explain what it is that we do for you and your
business. But hopefully by now, you have a grasp on what SEO
is and why it is important to you.