creates state-of-the-art watches. As a manufacturer, they have
three important goals in mind:
buys luxury gold jewelry from several manufacturers and sells it
to hundreds of retailers. Their goals are to:
provides the genuine watches and jewelry for customers. Their
two primary goals are to:
brand awareness and exposure:
provides people around the world with greater and easier access
to a brand and its products. However, manufacturers have control over which
and how many retailers have access to i-Showcase servers, and therefore can
prevent over exposure.
and maintain a unified
manufacturers can design and display their own landing pages for
each selected retailer website, creating a solid image across
is so flexible, manufacturers can decide which products or
collections to display on which websites. This makes it easier
to introduce new lines and phase out discontinued products.
allows retailers to tap into the potential of Internet marketing
by enabling them to affordably extend their business online, and
by automatically generating search engine optimized web pages
for their website.
and distribute content efficiently:
allows the content provider to create, edit, or delete content
instantly and remotely, guaranteeing that the
information customers are reading on recipient websites are
accurate and up-to-date.
increases exposure by employing search engine-approved methods
and would also establish the retailer’s website as an authorized
source of information, consumers will be encouraged to use their
By using the
provided content already reviewed for quality and accuracy,
retailers can eliminate the cost of data management and quality
control for that brand’s products.