What is Email Marketing?
Email marketing is, obviously, marketing through
email; however, it is not strictly about making a direct sale or
advertising products—email marketing is also a great tool for
establishing and maintaining a connection to your clients.
Although email marketing can be extremely beneficial, it can
also be terribly detrimental when used poorly. You may end up in
everyone’s spam box and lose your subscribers, let alone your
reputation. It is important to know several different types of
email marketing campaigns and how to use them appropriately.
Some of the popular kinds, which we define below, include
quick announcement, catalog, newsletter and
When do I use a quick announcement?
quick announcement email, also known as a “postcard email,” is a
type of email marketing that sends a brief, simple message that
should take only a few seconds for the reader to skim. They
usually announce a sale or promotion, or introduce a new
product, and contain a call-to-action for the recipient. This
type of marketing is most effective when people are already
familiar with your business and don’t require more information
in the body of your email.
What is a catalog email?
Imagine a printed catalog with lists of products for customers
to shop through. Catalog emails send a compact, electronic
version of this straight to peoples’ inboxes. There are many
great ideas for the topic of your catalog—new product lines,
employee’s favorites, customer’s favorites, special products
with a limited time offer, etc. Your catalogs should not be so
large that they cause an inconvenience to browse through, but
contain enough products to appeal to the majority of your
clientele. These types of marketing emails are great for
displaying products sold by your company, but they can also be
used alternatively to spread brand awareness.
Why a newsletter email?
Newsletter emails are helpful for building relationships with
your clients and raising a reputation amongst the community.
They should provide both informational content and entertainment
for your readers. While you should keep on topic with your
products or services, newsletter emails should not be
treated like advertising. Instead, they should contain articles
somehow related to your business. For example, one of IT-NT’s
newsletter emails might contain recent news about Google, an
informative article about SEO, and some basic web design tips.
When done right, they represent your company as an expert in the
field and make your customers feel connected.
How do I send press release emails?
release emails are a great way to attract media attention, and
work best if you have the appropriate media people on your
mailing list. However, make sure you have already gained
permission from potential media contacts prior to adding them to
your list, or you risk becoming an annoyance to them and labeled
as a spammer. It is good to first identify reporters or editors
who might be interested in news about your company, and then
approach them about your query.
How do I choose the right one for my business?
business is unique, as are their ideal marketing plans. Our
marketing team at IT-NT can help determine the right strategy
for your company, create interactive email campaigns, and
distribute them to your mailing list contacts quickly and
have any questions or concerns regarding email marketing or any
of our other products or services, do not hesitate to contact us
over the phone or online.
Our Email Marketing services
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